Branding your business

Volvo
Volvo will become chinese owed in the future
Organically grown chinese brands will inevidently become highly popular
Chinese Mindset is swinging from mechanical to emotional

Disney
Store jobs told disney to make sure walk in a disney store that you can understand the message
If shelves could talk what would they say?
Your mechandise says alot about your store
Break with connection
Less seems to be more, uncluttered works

What made me stand out this week was being nice to people around me.
What do i want to be famous for? I want to be famous for being a key partner in a successful business

Ralph Lifshitz
Defined the business suit and his clothing became very popular. He expanded into other areas, including casual shirts and pants. He also experimented in other areas such as furniture and linens that proved to be quite profitable.

What is personal Branding
Is the process that takes your skills, personality of what you, and what you do, and what makes you different.

What a Personal Brand does?
1. Your are different
2. You arr superior
3. You are authentic

Everything is broken

Opportunity lost
if u think its broken then its broken
7 kinds of broken:
Not my job: Doing nothing to solve a problem they can see
Selfish jerks: People trick you into things so you spend money
I am not a fish: People Desighn thinngs so stupidly that things are not convinient
I dont know: People design things so it cant be better in any way
Broken on purpose
Just broken

Seth Godin

You need to spread your ideas so people no about them
Remarkeble means, worth making a remark about
Sell to people who are listening
Very good is boring
Very good will not work
Everyones in fasion business
Be remarkable
Design rules
Figure out who cares, ans ell it to them
Safe is risky

Home Depot

Founded in 1978
First two stores opened in 1979
More than 50 billion in sales
If you cat make money then it dosnt work out well
Made a business called handy dan
Founded by by Bernie Marcus, Arthur Blank, Ron Brill, and Pat Farrah
Bernie and Arthur were fired from handy dan
The home depot stores were larger than there competitors stores
Founded in Marietta, Georgia
Kept their ideas secret about their new business

Had alot of ideas for a business name but came up with "The Home Depot"

Had hard time buying products because they had little money

Engouraged employees to take on big projects

Home depot sponsored the olympics

fundementals to success

Be Frugal

Find out your strengths

Take risks

Have a back-up plan

Be passionate

creative

know what you want

willing to fail

Hedge Hog Concept

It is an understanding of what you can be the best at. If You no something your good at stick to it.

My Hedge Hog Concept

My Hedge Hog concept is probly being good at sports, cause im a fast learner in gaining skills fast.

Chilliwacks Hedge Hog conceptis probly having good water it is better than alot of water anywhere else.

Dragons Den

Kevin O'Leary

Puts money over feeling

Born in Montreal Canada

first job was at a ice cream parlor

He got fired because he didnt scrape the gum of the floor

he said he would never work for someone again

turned 10,000 dollars into a 3.7 million dollars in a software company

Money rules his life

Money is his inner peece

Brett Wilson

Hes Generous

Born in Saskatchewan

His dad didnt notice him when he came back from the oil fields (6 months)

Main goal was the graduate

Brain power was one of his values

Sacrificed his family for wealth

Carried the olympic torch through Calgary

Jim Treliving

Built a pizza empire

Had many occupations

Was an ex rcmp officer

Opened up Boston Pizza first franchise in penticton

took ten years before they saw any money

Hard work, works

Grew up in a small town

Arlene Dickenson

Strong Marketer

You need to earn money, its not just given to you

Born in Africa

Grew up poor

She left home when she was 16

owner of venture communications

Money cant make you happy, it has no feelings

Robert Harjevec

He was always encouraged

Raised on a farm

Raised by Aunt & Uncle

Dosnt understand people with no ambition

When he turned 8 everything changed for him

Any can be rich if they put there mind to it

What I Learned?
I learned that it dosnt matter what you started off with, whatever you start off with, you can turn it into something big.