- Launched twitter as a side project of odeo
- designed as a broadcast media
- It allows to share imformation with the world or to people you know
- Allows you to search pretty much anything
- Employees are go-getters
- No formula
- They want to make the world a better place
- Wants more searches
- Have a bunch of toolbars (Froogle, Blogger etc.)
- Encourages employees to share their new ideas
- Creates many side projects like toolbars, news, etc.
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